Maximizing Profit Through Pro-active Sales Development Program
A leading dental systems provider acquired exclusive distribution rights to a new
$250,000 cone beam CT scanner.
Challenges:
- The competition was a large dental distributor, that had a large sales team
- Our client had a smaller sales force to cover the entire country
- The competitive product had already been in the market for five years
Solution
Working with our client we developed a plan to generate more sales leads and increase
sales. Our dedicated Program Specialists were instrumental in helping to:
- Promote brand awareness
- Communicate the benefits of the product
- Identify those practices who were ready to make a purchase
Results:
- Created a $40 million sales pipeline
- Provided valuable market insight and
customer feedback
- Boosted the client to the second most recognized brand in
the market in less than a year
FACT:
$40 million incremental sales potential generated by quick and effective lead plan